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How to Build, Manage, and Measure a Sales Funnel
A sales funnel is a way for a business to describe the process by which people become customers. Often called the customer journey, it’s...
What Are Analytics and Why Do They Matter?
It’s been said that “you can’t manage what you can’t measure.” Although it’s not clear who originally coined that phrase or even the exact...
How to Calculate Marketing ROI
Do you know how to calculate marketing ROI? Simply stated, Return on Investment (ROI) is a way to ensure that an investment makes good...
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