A sales funnel is a way for a business to describe the process by which people become customers. Often called the customer journey, it’s often visualized as a funnel that starts with a large group of potential customers at the top and ends with a smaller number of...
It’s been said that “you can’t manage what you can’t measure.” Although it’s not clear who originally coined that phrase or even the exact wording – the essence of it rings true. Conversely, another version of the same idea was articulated by Lewis Carroll in...
Do you know how to calculate marketing ROI? Simply stated, Return on Investment (ROI) is a way to ensure that an investment makes good financial sense. In the context of marketing, it’s a way to ensure your organization’s marketing efforts are making a positive...
